Go-To-Market & Listing Strategy
For Contractor Garage and Flex Space Leasing
Property & Target Market Overview
Property Details
Location: Bonner Springs, K-7 Highway
Size: 1,500 SF Garage Bays
Type: Flex/Light Industrial
High Visibility Location
Target Tenants
Trade Professionals
Home Service Providers
Small Businesses
Expanding Local Businesses
Prime highway-accessible location offers contractors and small businesses exceptional visibility. Flexible spaces meet diverse operational needs in a growing market.
Go-To-Market & Listing Strategy for Contractor Garage and Flex Space Leasing
Our goal is to position Midwest Flex Space Advisors as the market leader in leasing contractor garage and small-bay industrial space. To achieve this, we'll implement a multi-channel, data-driven approach focusing on both direct marketing and digital outreach.
This comprehensive strategy targets trades (50%), small businesses (35%), and home service providers (15%) through tailored messaging, community engagement, and strategic partnerships. Our approach combines traditional direct marketing with digital strategies to maximize visibility and occupancy rates.
LF
by Logan Freeman
Market Leader Positioning Strategy
To become the go-to resource for contractor spaces, we need to establish credibility, create consistent brand awareness, and actively engage our target audience.
Brand Messaging
Tagline: "Where Trades Thrive - Premium Contractor Garages and Flex Spaces"
Value Proposition
Purpose-built for contractors, premium units w/ high ceilings, convenient locations, and flexible leasing terms including lease-to-own options.
Community Involvement
Sponsor local trade associations, host open house events, and provide educational workshops on leasing tips for small businesses.
Tenant Profile and Targeting
Trades (50%)
Plumbers, Electricians, HVAC, Asphalt, Custom Carpentry
"Secure your space today! Premium contractor garages with easy access, high ceilings, and secure yards."
Home Service (15%)
Pool Cleaning, Landscaping, Home Maintenance
"Flexible lease terms for service providers needing workspace. Tailored garages for equipment storage."
Small Businesses (35%)
Food trucks, small offices, personal storage
"Affordable, secure, and customizable space for your business or hobby. Lease today!"
Direct Marketing Strategy
Direct Mail Campaigns
Target small businesses and contractors within a 15-mile radius with a three-touch postcard campaign:
- 1st Touch: "New Contractor Garages - Leasing Now!"
- 2nd Touch: "See the Difference - Open House Invite"
- 3rd Touch: "Secure Your Space - Limited Availability"
Door Hanger Campaign
Distribute at trade supply stores, hardware shops, and higher-price homes with the message: "Need More Space? Lease Your Own Contractor Garage!"
Follow-Up
Send personalized letters to top local contractors highlighting specific benefits tailored to their trade.
Digital & Online Marketing Strategy
Online Listing Platforms
Premium listings on LoopNet & CREXi with high-quality images, 3D tours, and floor plans. Regular Craigslist posts in "Commercial/Industrial" and "Parking/Storage" sections, refreshed every 3-5 days.
Social Media Marketing
Facebook Marketplace posts with unit availability and paid ads targeting small business owners. Instagram & LinkedIn visual content showcasing premium units and tenant testimonials.
Google My Business
Optimize with location tags and "Contractor Garage Leasing" keywords to improve local search visibility and drive targeted traffic to listings.
Community Engagement & Lead Generation
Strategic Partnerships
- Partner with local trade groups and unions for referrals
- Collaborate with equipment suppliers to place flyers in stores
- Present at Chambers of Commerce business events
Networking Events
Host monthly open houses and trade meetups to showcase units firsthand
Lead Magnets
- Downloadable guide: "Top 5 Reasons Contractors Choose Premium Garages"
- Webinar: "Leasing Tips for Small Businesses"
Follow-Up Cadence
Implement 7-day email drip campaign and track all inquiries in CRM with 24-hour response time
Market Differentiation Strategy
Position as the Expert
Publish weekly LinkedIn content on leasing trends for trades
Early Access Program
Create VIP list for first notifications about new units
Exclusive Association Deals
Offer discounted first-month rent for partner members
By establishing ourselves as industry experts through consistent content creation and offering exclusive benefits to partners, we'll differentiate our properties from competitors. The Early Access Program creates urgency while building a database of interested prospects for future properties.
Performance Metrics & Implementation Timeline
70%
Occupancy Target
Within first 6-9 months
30%
Close Rate
Lead-to-client conversion
3,000
Monthly Visits
Website traffic goal
5%+
Engagement
Social media interaction
Implementation begins with launching the direct mail campaign as a three-touch series over 6 weeks, followed by digital outreach through listings, social media, and paid advertisements. Monthly open house events will maintain local interest, while regular reporting will track inquiries, conversions, and occupancy progress.
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